The Best Toy Shops in New York

The Best Toy Shops in New York


In this day and age buying your kids toys can be an overwhelming task, even more so when you're buying for a child who's not your own. Parents can be very specific about what they want their children playing with, and the kids equally as precise in their toy choices. What you need is a well stocked, dynamic toy shop that steers clear of mass made Bratz dolls and Cars, instead providing a more personal touch to your gifts. Often also stocking children's clothing and books, you won't only find soft toys, craft kits, and dolls. Take a look our top favorite toy shops in New York below.  


  1. Allegria Boutique

    Allegria Boutique is a whimsical wonderland nestled in the heart of Williamsburg, Brooklyn. Co-owned by longtime Argentinian friends Melanie Gomez and Lula Aldunate, the children’s boutique and toy shop caters to families who…

    85 N 3rd Street, 11211 Brooklyn

  2. Norman & Jules

    Courtney Ebner and Avi Kravitz list talking to customers as one of their “most favorite things,” and for good reason: the people who come through the door of Norman & Jules might be bringing their children to storytime, or perhaps…

    158 7th Avenue, 11215 Brooklyn

  3. Tiny Doll House

    On a quiet block on 78th Street in Yorkville on the Upper East Side, Tiny Dollhouse is a miniature hobbyist’s dream. In business for over 20 years, this relaxed hobby shop has been a destination for children, architects, and…

    314 East 78th Street, 10075 New York

  4. Yoya

    When Yoya co-owners Cristina Villegas-Boujnah and Gena Gerbier had their first children in 2002, they found there weren't any children's stores that shared the same comfortable, aesthetic atmosphere you might find at an adult's…

    605 Hudson Street, 10014 New York

  5. Sweet William

    You won’t find hot-pink sparkles or cartoon logos at Sweet William, a children’s clothing store committed to smaller, socially responsible clothing labels. Sweet William is stocked instead with unique and sophisticated pieces…

    324 Wythe Avenue, 11249 New York

  6. Playing Mantis

    Imagine a toy store where the toys all have a voice and like to share their stories of where they come from and who made them. Imelda McCain, the woman behind Playing Mantis, selects the toys for her store on the basis that their…

    32 North Moore Street, 10013 New York

  7. Pink Olive

    Grace Kang opened Pink Olive, an impressive little gift shop near Tompkins Square Park, being inspired by her niece and her own favorite color combination. Having come up through the retail world as a buyer for Barney’s…

    439 East 9th Street, 10009 New York

  8. Acorn

    Located on Atlantic Avenue in Boerum Hill, Acorn is a dedicated forerunner of the "toys made of natural materials" trend. Acorn's products are made to withstand the kind of wild play resulting from a wild imagination. Since 2004…

    323 Atlantic Avenue, 11201 Brooklyn