Hailing from a family of lawyers, Alexander Skrein was dutifully pursuing his own law degree when he decided that his passion lay elsewhere. Beginning in 1978, Skrein became deeply involved in the wholesale diamond trade. Around 1987, he added gold jewelry to his repertoire. Although Skrein was successful as a diamond trader, his real dream was always to own a little store in downtown Vienna. Yielding to his passion once again, Skrein took an initial step by opening a jewelry outlet in Klagenfurt. Although this venture gained public acclaim, it was financially dependent on Mr. Skrein's wholesale business. The store eventually closed but Mr. Skrein, undeterred, decided to give it another go in Vienna. Since opening in 2000, Skrein has blossomed into one of the city's most respected jewelry stores, although it is more like a studio than a straight-up retailer. All of Skrein's employees are certified goldsmiths, so customers are advised by crafts- rather than salesmen. When asked about his success, Alexander likes to quote his father who once told him that, "when someone does something that he enjoys, if he isn't foolish and if he's hardworking and doesn't get greedy, eventually he will be successful." Show lessRead more

    Spiegelgasse 5 , Vienna




    Public Transport
    U3,U1 (Stephansplatz)
    1A,2A,3A (Petersplatz)

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