Schau Schau

    Eyeglasses inhabit a special place in the world of fashion accessories. No other item is worn more prominently. No other item plays as crucial a role in protecting an organ as delicate as ones eyes. Glasses are a serious matter. For Peter Kozich, licensed optician, they have been his livelihood for over three decades. Schau Schau Brillen was founded by Kozich in late 1979. His shop is located less than 100 meters from the Stephansplatz, and has garnered a loyal clientele not only in Vienna, but all over the world. Many of Schau Schau's more prominent customers, be they artists, actors or politicians, are portrayed in the photo gallery in the store's main showroom. (Who knew Michael Haneke and Beyoncé had something in common.) If this sounds like vanity, it is more than justified. Schau Schau's frames are all handmade, cut from materials like cellulose acetate, horn and specialty metals. The remarkable craftsmanship, beauty and creativity that goes into each pair is immediately on display when you enter this store on the Rotenturmstrasse. Before doing so, be sure to take a moment to admire Schau Schau's exterior, which counts as one of downtown Vienna's most iconic storefronts.Show lessRead more

    Rotenturmstraße 11 , Vienna



    10-6
    10-5

    Category
    Accessories

    Subcategory
    Eyewear

    Public Transport
    U3,1A,2A,3A

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    As chain stores fill the streetscape the world over, this project is a celebration of the independent retailer. All stores featured on Shopikon have been hand-picked by our editors who have visited thousands of stores, and only the best of the bunch make it into our guide. We evaluate stores based on product selection, atmosphere, dedication to their specialty, and overall shopping experience, making sure that they are all worth your trip!

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