Shop owner and mother of three, Hanna Reischl always wanted to be her own boss. It was during her maternity leave that she crafted the plan which would become Minimal – a children’s clothing store with something for everyone. After spending half a year searching for the perfect location, Reischl opened her shop in September 2010 in the much frequented Westbahnstrasse, just off of Neubaugasse in Vienna’s 7th district. Reischl envisioned a place that didn’t just carry excessively colorful and decorative items, but well-made and simply beautiful products. She also wanted to keep the store dynamic by not excluding goods that don’t typically fit the genre. What all products do have in common is that they are hand-picked by the owner and are oftentimes hard-to-find imports from places like Sweden, the US and Japan. Some of the labels here include Areaware, Popupshop, Bobo Choses and Cheap Monday. Stop in to outfit your children, shower them with gifts or pick up a little something for yourself – and if you happen to live outside of Vienna, Minimal’s online shop will ship to your doorstep.Show lessRead more

    Westbahnstraße 3 , Vienna


    Public Transport
    13A (Neubaugasse/Westbahnstr)
    49 (Westbahnstr/Neubaugasse)
    U3 (Neubaugasse)

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