Elke Freytag

      A native of Wiener Neustadt, a small community that neighbors Vienna to the south, Elke Freytag entered professional life as a structural engineer before quickly changing gears to become a fashion designer. In 2004 she founded her eponymous label and a few years later (including a one-and-a-half year search for the perfect location) Freytag opened her flagship store on Lindengasse 14, just steps away from Vienna’s main shopping street Mariahilferstrasse. Her women’s collections comprise business attire and evening dresses made from a mixture of viscose, silk, cotton, wool and what she refers to as “techno-materials.” As such, sequins are a staple of her evening line and cocktail dresses. A line of accessories complements the clothing and includes innovative bags made from unusual and new materials. Freytag’s clothes and accessories are by-and-large produced in Austria, and often by the designer herself! Stop in the next time you are touring the boutiques of the 7th district and see the sleek sillhouettes and refined details that have come to define Elke Freytag for yourself.Show lessRead more

    Lindengasse 14 , Vienna


    Public Transport
    U3 (Neubaugasse)
    U2, U3 (Museumsquartier)

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