Located on the second floor of New People, the shopping and entertainment complex that promotes Japanese pop culture, SOU SOU offers a modern twist on traditional Japanese footwear and clothing. An extension of the Kyoto-based label that was founded in 2002 by textile designer Katsuji Wakasaka (formerly of Marimekko), architect Hisanobu Tsujimura and apparel designer Takeshi Wakabayashi, the San Francisco outpost originally began as a pop-up selling modernized tabi shoes (characterized by their split-toe). Nowadays the open-plan showroom carries menswear, womenswear, bags and other accessories bearing the brand’s trademark prints, like iPhone cases and tea cups. With SOU SOU, the founders wished to adapt traditional kimonos (normally expensive, heavy and constricting) for contemporary urbanites. The silhouettes remain the same, but the material is lighter, more playful and more affordable. Yet although the designs are forward-thinking, the manufacturing process pays homage to tradition. All the textiles are hand-printed, and each product is made in Japan. Show lessRead more

    1746 Post Street , San Francisco (Webster Street, Laguna Street)

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