Nouvelle Affaire

    Nouvelle Affaire's Pascal Humbert and Catherine Traoré's collaboration started in 2009, designing staff uniforms that would merge seamlessly into the interiors of Philippe Starck's Los Angeles hotel SLS. In 2011, a boutique followed to accommodate the duo's budding clothing line. Surrounded by art galleries in the Marais' Rue Debelleyme, Nouvelle Affaire couldn't have chosen a better spot to call home. Akin to an experimental laboratory where art meets fashion, the boutique hosts the brand's signature mix of clothing, objects and accessories, exclusive selections by designers called Collectibles as well as various events throughout the year. Its interiors and decor are powder pink, paired with disordered neon lights and an excellent playlist grooving in the background that act as a stage to Humbert's trendy collection. Nouvelle Affaire can't be pinned down to one particular style: Humbert's designs continually evolve with each creative collaboration made with various designers, artists and musicians. His clothes value craftsmanship, made exclusively for the shop by artisans in small workshops based in Paris and other parts of France. Clients looking for something more personalized will be glad to know that Nouvelle Affaire also creates bespoke outfits.Show lessRead more

    5 Rue Debelleyme , Paris


    Public Transport
    M8 (Saint Sebastian Froissart)

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