The Reformation

    Just a decade after debuting her line YaYa, clothing designer Yael Aflalo envisioned a newer, more affordable line comprised of reworked vintage fabrics, which she launched in Los Angeles with partner Chi Bui. Just six months later, the pair opened a second shop on New York’s Lower East Side. The Reformation’s East Coast location caters to the “downtown city gal who lives her days on the Bowery,” offering one-of-a-kind clothing and accessories that are bold with a handmade touch. Aflalo designs sleek, basic mash-ups—think ballet-dancer-meets-sexy Goth-chick—in pieces like the “Damsel” dress, “Frog” T-shirt, and “Tap” shorts, which are available year-round. Reformation also carries a mixture of vintage boots, belts, hats, and leather bags with a laidback, rustic appeal. Finish your look by searching through the store’s treasure trove of edgy designer jewelry from Pamela Love, Low Luv x Erin Wasson, Chris Habana, and Anna Sheffield. With eclectic all-ages styles, Reformation’s mission to provide timeless, reworked staples while remaining on trend is a rousing success.Show lessRead more

    156 Ludlow Street , New York (btw Stanton St & Rivington St)


    Public Transport

    This shop has not uploaded any products yet.
    Similar products


    As chain stores fill the streetscape the world over, this project is a celebration of the independent retailer. All stores featured on Shopikon have been hand-picked by our editors who have visited thousands of stores, and only the best of the bunch make it into our guide. We evaluate stores based on product selection, atmosphere, dedication to their specialty, and overall shopping experience, making sure that they are all worth your trip!

    As seen on