Surreal Eyewear

    Surreal Eyewear is not your typical glasses shop. Customers don’t simply walk in, pick out a pair of frames and order them in their size, explains owner Oleg Rabinovich. “We sit you down and we fit you,” he says, highlighting that every experience at Surreal Eyewear is personalized, unique and carefully considered. The shop specializes in fitting and consulting with each customer, drawing on an expertly curated selection of one-of-a-kind eyewear that is chosen for its design, wearability and aesthetic merits. Rabinovich knows his customer base very well and is more daring than a typical eyewear purveyor, offering statement frames, unconventional materials and fashion-forward designs that have built up a cult following among glasses-wearers the world over. Underpinning this flair for style is solid experience as an expert optician, which helps Rabinovich achieve his goal: “finding the pair of glasses that sings with the music that is inside each one of us.”Show lessRead more

    70 Greenwich Avenue , New York (7th Avenue, Perry St)

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