With just the right mix of European sophistication and good old American robustness, men's clothing shop Odin stays trendy without going overboard. Their flagship store in Soho shows off a smartly-curated collection of products that's classic yet contemporary. The staff boasts considerable knowledge about new designers and the presence of younger brands among more established names keeps a stable lineup fresh. Odin should be known not merely as a menswear boutique, however, but as a head-to-toe “lifestyle” destination. As such, besides shirts, shoes and jackets, it also carries fragrance lines (including its own), skincare items and scent-oriented home goods. Employees are encouraged to add their own aesthetic contributions—whether in layout or product line—to a store that includes the likes of Richard Chai, Rag & Bone, Oliver Spencer, Trovata, Our Legacy, Engineered Garments and Common Projects. And in contrast to the popular image of the haughtily fashion-minded, Odin’s staff is wonderfully helpful and down to earth, confident in their approach to forward-thinking style.Show lessRead more

    106 Greenwich Ave , New York (13th St, Jane St)


    Public Transport
    1, 2 (14th St)
    A, C, E, L (14th St-8th Ave)

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