Injecting a modicum of urbane, European manner into sturdy American menswear, Odin’s aim is to be trend-aware without wandering astray under the spell of fashion’s most capricious whims. A visit to the flagship Soho store quickly reveals an aesthetic cohesion grounded in appreciation of classic form with a focus on details that subtly differentiate and lend a contemporary feel. The staff boasts considerable knowledge about new designers and the presence of younger brands among more established names keeps a stable lineup fresh. Odin should be known not merely as a menswear boutique, however, but as a head-to-toe “lifestyle” destination. As such, besides shirts, shoes and jackets, it also carries fragrance lines (including its own), skincare items and scent-oriented home goods. Employees are encouraged to add their own aesthetic contributions—whether in layout or product line—to a store that includes the likes of Richard Chai, Rag & Bone, Oliver Spencer, Trovata, Our Legacy, Engineered Garments and Common Projects. And in contrast to the popular image of the haughtily fashion-minded, Odin’s staff is wonderfully helpful and down to earth, confident in their approach to forward-thinking style.Show lessRead more

    161 Grand Street , New York (btw Lafayette St & Centre St)


    Public Transport
    N,Q,R,W (Canal St)
    6 (Canal St)

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