A needle and thread might seem unlikely tools for Loren Cronk, who grew up in Arizona “wrenching on cars”, but the success of this denim maven’s eponymous boutique is much more than happenstance. Initially applying his design faculties to outdoor sportswear, Cronk’s skillful garment construction soon garnered the attention of Levi’s Jeans and international high-end boutiques. Nestled on the borders of Williamsburg and Greenpoint alongside McCarren Park, Loren first opened its doors in 2010. This marked the designer’s shift away from the corporate fashion world and towards exclusively distributing his hand made, high quality jeans and denim goods. Cronk’s distinctive line aims to cater to a broad market in both function and affordability. The lower price point, unisex jeans called Soldier and Brave are made in a variety of washes from raw denim, while BLKSMTH, a luxury menswear brand, uses high quality repurposed fabric that harkens back to denim’s utilitarian origins. The shop’s inventory also includes surprising denim innovations such as bowties, guitar straps, rock-n-roll inspired vests and features a selection of locally made jewelry and accessories. Spools of thread and sewing machines do more than enhance the store’s aesthetic: The retail space doubles as a warehouse for custom made apparel and accessories and as an in-house alteration and refurbishing service that keeps customers coming back for new looks and to revitalize their old favorites.Show lessRead more

    80 Nassau Avenue , Brooklyn (btw Lorimer St & Manhattan Av)


    Public Transport
    G (Nassau Av)

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