Fleurs Bella

    Walking down 11th St, between Broadway and University Place, you may have passed an old-fashioned wooden bench and a basket of flowers. Those flowers—in case you were not aware—are there for the taking, fresh cut and left outside daily by floral designer Bella Meyer. Step through the door and her shop, fleursBella, greets patrons with a sculpted canopy that could naturalize even the most modernist of interiors. A granddaughter of Marc Chagall, Meyer possesses a deep compositional intuition. Her work is primarily installment-based, tends towards larger scales and is spatially transformative. Given Meyer’s own pedigree and the international background of her design staff, it’s no surprise that there is a cosmopolitan feel to the work and to the store itself. At this location since 2009, fleursBella’s small yet meticulously curated retail space flows into an open studio area where all the production occurs. What began in 2003 as a small business with a focus on flower and floral design workshops now holds an exclusive contract with the Brooklyn Academy of Music to beautify their events and galas. The bulk of fleursBella’s business comes from handling events for various non-profits and corporate clients like Sotheby’s. Staples like weddings, funerals and other personal arrangements also augment the steady foot traffic lured by free flowers. One noteworthy aspect of Meyer’s approach is her focus on utilizing as many locally-grown plants as possible and composting and recycling all scraps and post-event waste. Lest one think that she hasn’t thought of everything, Meyer also displays wares of other artists she enjoys amid her own arrangements in the front of the shop.Show lessRead more

    55 East 11th Street , New York (btw Broadway & University Pl)


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