Billy Reid

    Even before Billy Reid won a design prize from the CFDA, critics were already hailing him as the next Ralph Lauren. The designer’s two floor store feels like a modern mansion, with touches that echo his roots in Florence, Alabama, where Reid’s design studio is based. The menswear is preppy yet modern, like in a patchwork plaid jacket or bold check shirts. The fitted, tailored clothes are easy to incorporate into any wardrobe, and made-to-measure suits boast a quality that deserves a splurge. Womenswear picks up where the men’s leaves off in smart pieces like a navy knit crop sweater vest piped in white, or thick gauge cotton A-line skirts that are anything but dreary. Sure you could imagine the Billy Reid crowd out on the Ivy League quad playing croquet, but considering how the preppy look has evolved in the past few years, don’t think that these pieces couldn’t work from the boardroom all the way to the benches of Washington Square Park. Show lessRead more

    54 Bond Street , New York (btw Lafayette St & Bowery)


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