Located just around the corner from Marble Arch, womenswear and lifestyle boutique Viola brings a quirky charm to the smart surroundings of the Connaught Village. An ex-buyer for renowned fashion store The Cross, Sarah Lauchlan opened Viola in 2009, using her retail experience and keen eye for style to create an intimate, personal space offering an eclectic mix of apparel, accessories and gifts. Viola's stable of brands includes both established and niche labels – think Carven, Pedro Garcia and Rupert Sanderson – and stock changes regularly to tempt the neighborhood's stylish shoppers. Alongside the fashion finds, Viola offers a cherry-picked selection of books, scented candles, beauty products and other assorted items that make the store an ideal destination for anyone buying gifts. The decor is a delightful mix of antiques and unusual art, with items for sale intermingling with a curious selection of shop-fittings, and adding to Viola's very original appeal.Show lessRead more

    25 Connaught Street , London


    Other, Clothing

    Gifts, Women's Clothing

    Public Transport
    Marble Arch (Central)
    Edgware Road (Circle, Hammersmith, District)

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