Established in 1870, Penhaligon's is one of the oldest perfume houses in London. Its founder, William Penhaligon, owned a barber shop on Jermyn Street that was right next door to a Turkish hammam. As the story goes, customers popping in for a shave after bathing repeatedly asked William to create a fragrance. Heeding their request and his own inventive spirit, he came up with Hamman Bouquet, a musky cocktail of lavender, bergamot, rose otto, amber, sandalwood, jasmine, orris and cedarwood. It was an unusual scent for Victorian England, but it soon became evident that Penhaligon had tapped into the olfactory zeitgeist. Demand grew and eventually Penhaligon came out another fragrance, Blenheim Bouquet. This citrus-based concoction was created in 1902 for Winston Churchill's grandfather, and it remains the store's most popular scent today. It is joined by over 30 different fragrances for men and women, all of which are elegantly packaged in William Penhaligon's original bottle design. The Penhaligon brand has gained worldwide fame, but all scents are still made in England. If you visit the store's Covent Garden location, one of six in London, be sure to keep an eye out for the framed photo of old William himself, whose legacy seems secure for years to come.Show lessRead more

    41 Wellington Street , London


    Health & Beauty


    Public Transport
    Covent Garden (Piccadilly)

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