As founders of the iconic B Store brand, Matthew Murphy and Kirk Beattie come with undisputed pedigree. Having moved on from B Store, the pair’s latest venture is Other Shop, a collection of contemporary design, art and fashion. Located on Kingly Street adjacent to the famed fashion Mecca of Carnarby Street, Other is a bright, clean space that has the luxury of two floors to display its thoughtfully curated collections. Brands like Our Legacy, Christophe Lemaire and Peter Jensen coexist with the store’s own eponymous line. Designed by Matthew Murphy and Kirk Beattie, with womenswear by Chloe Struyk, Other strives for label loyalty, to be a brand that one can go back to time and again. The collections are permanent, which means the chinos, shirts, blazers and sweaters that you’re digging one season will likely still be around the next. Other also intends to support up-and-coming designers by taking graduate collections from London’s fashion colleges for the store. With its well-picked combination of new and established brands, Other shouldn’t find it too hard to command that shoppers’ loyalty.Show lessRead more

    21 Kingly Street , London


    Public Transport
    Oxford Circus (Bakerloo, Central, Victoria)

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