Lazy Oaf

    Founded on an east London market stall back in 2001, Lazy Oaf now has its own Soho store from which to peddle its graphic-heavy goods. Started by illustrator Gemma Shiel, Lazy Oaf has progressed from a brand making screen-printed sweatshirts and t-shirts by hand, to a creative label that sells its products worldwide. The store, just off Carnaby Street, is a mishmash of neon colors and bold illustrations, plastered across jumpers, rucksacks, bobble hats, dresses and shirts. Googly-eyed hamburgers, twisted Sesame Street characters and irreverent slogans are some of the adornments of Lazy Oaf’s clothing, which allow wearers to unleash their inner child. On this occasion the signature Lazy Oaf raincoat catches the eye with its bold petrol blue rip-stop material covered in colorful buttons and pockets. The company also displays its own jewelry line in-store, which includes a range of highly covetable acrylic and metal necklaces and rings. If you’re looking for something a little more playful then be bold, go graphic!Show lessRead more

    2 Ganton Street , London


    Public Transport
    Oxford Circus (Bakerloo, Central, VIctoria)

    This shop has not uploaded any products yet.
    Similar stores


    As chain stores fill the streetscape the world over, this project is a celebration of the independent retailer. All stores featured on Shopikon have been hand-picked by our editors who have visited thousands of stores, and only the best of the bunch make it into our guide. We evaluate stores based on product selection, atmosphere, dedication to their specialty, and overall shopping experience, making sure that they are all worth your trip!

    As seen on