A sartorial haven for little girls and stylish parents alike, ilovegorgeous is the creation of designers Lucy Enfield and Sophie Worthington who, both having young daughters themselves, decided that the only children’s clothes they liked were those they made themselves. The two women started their business in 2006, selling garments wholesale and at house sales, before opening their pretty Notting Hill boutique in 2008. The shop has since proven very popular with the area’s fashionable mothers and Primrose Hill’s celebrity set. Many of Enfield's and Worthington’s designs are inspired by the pair’s time in India, where they were surrounded by vivid sari fabrics. They describe their design ethos as “classic with a twist”, be it smart knitwear, pretty daywear, or fun, ‘princess’ dresses made from soft netting. The bright and spacious store is welcoming and child friendly, with a special room on the lower floor devoted to party and bridesmaid dresses – from which some parents may find their little girls difficult to remove.Show lessRead moreViola
52 Ledbury Road , London
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