One thing stylish Parisians seem to do better than anyone else is ‘understated chic’, of which the covetable garments stocked by Aimé are a perfect example. French-Cambodian sisters Val and Vanda Heng-Vong founded the store in 1999, after they moved to London from Paris. The idea for Aimé came into being after the stylish duo had enough of searching in vain for their favorite luxury labels and decided to take matters into their own hands. An accompanying children’s store, Petit Aimé, was added next door in 2008, stocking equally stylish baby and children’s wear. Split over a ground floor and a basement level, the spacious boutique exudes a relaxed vibe, allowing customers to browse the vast range of pretty daywear at their leisure. The store carries a number of European labels including Isabel Marant and Forte Forte, together with a selection of scarves, jewelry and footwear. Aimé also stocks a variety of items for the home, such as delicate glassware and brightly colored picnic accessories. Overall, a great place to add a touch of ‘gay Paris’ to your home and closet.Show lessRead more

    32 Ledbury Road , London


    Public Transport
    Notting Hill Gate (Central, Circle, District)

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