The minimalist, neon-lit interior designed by architect Plamen Botev sets off a carefully selected array of fresh and cutting-edge urban attire. Superconscious, the 'non-concept' store, opened in May 2013 when founders Nikolai Goutzov and Simeon Dimitrov pursued their desire to make brands seldom found in Germany - like Williamsburg Garment Company, Cuisse de Grenouille, Muttonhead and Hentsch Man - available. Printed shirts, tees and silk bomber jackets are just part of the unique collection of mens and womens streetwear on display. Alongside the clothes and shoes, selected grooming products and magazines sit comfortably on stripped wooden block shelving. You might guess from the rare Nike trainers on display and in-store soundtrack that founders were teenagers at the end of the ‘80s, but perusing the modest vintage section, sourced from various New York markets, reveals a slightly wider timeframe. Show lessRead more

    Weinbergsweg 22 , Berlin


    Public Transport
    Rosenthaler Platz (U8)

    This shop has not uploaded any products yet.


    As chain stores fill the streetscape the world over, this project is a celebration of the independent retailer. All stores featured on Shopikon have been hand-picked by our editors who have visited thousands of stores, and only the best of the bunch make it into our guide. We evaluate stores based on product selection, atmosphere, dedication to their specialty, and overall shopping experience, making sure that they are all worth your trip!

    As seen on