The minimalist, neon-lit interior designed by architect Plamen Botev sets off a carefully selected array of fresh and cutting-edge urban attire. Superconscious, the 'non-concept' store, opened in May 2013 when founders Nikolai Goutzov and Simeon Dimitrov pursued their desire to make brands seldom found in Germany - like Williamsburg Garment Company, Cuisse de Grenouille, Muttonhead and Hentsch Man - available. Printed shirts, tees and silk bomber jackets are just part of the unique collection of mens and womens streetwear on display. Alongside the clothes and shoes, selected grooming products and magazines sit comfortably on stripped wooden block shelving. You might guess from the rare Nike trainers on display and in-store soundtrack that founders were teenagers at the end of the ‘80s, but perusing the modest vintage section, sourced from various New York markets, reveals a slightly wider timeframe. Show lessRead more

    Weinbergsweg 22 , Berlin


    Public Transport
    Rosenthaler Platz (U8)

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