Thanks to his years working in the press departments of various fashion labels, Barcelona-born Alex González has always had his finger firmly on the fashion pulse. Finally in 2005, keen to taste the freedom of being his own boss, he took the plunge and opened Boo. After searching fruitlessly for a spot in the trendy Born district, the perfect location eventually chose him; an airy, modern space in the heart of cosmopolitan Gràcia. Alex’s past experience gave him a strong vision about what he wanted Boo to sell: premium American, British and Scandinavian clothing, including brands such as Modern Amusement, Ben Sherman, WeSC and Penguin. These are complemented by a hand-picked selection of quirky accessories, homeware, art books and travel guides. Running throughout is a distinct air of 1950s chic which ties nicely into Boo’s name, inspired by Boo Radley of classic 50s novel, ‘To Kill A Mockingbird’. Show lessRead more

    C/ Bonavista 2 , Barcelona


    Public Transport
    L3, L5 (Diagonal)

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