• Curve New york
  • Nevena Borissova was just 22 years old when she opened the first Curve boutique in 1997. It was her natural sense of style and ability to carefully edit designers’ collections that has made her Soho boutique an institution in New York City. Since opening in 2007, the Soho store has carried a mix of talented and daring designs, ranging from established talents like Alexander McQueen to up and comers like Jen Kao and Mark Fast. What you’ll notice… More info
    83 Mercer St, Manhattan, New York, NY 10012
  • Matta New york
  • Cristina Gitti, the owner of Matta, is a woman of many talents. From collecting fine art from all over the world to designing her own fabric prints, Gitti does it all. Matta, which means “mother” in Hindi (and “crazy” in Italian) is a physical manifestation of Gitti’s eclectic interest in collecting. Inside the store you’ll find beaded work from India, recycled paper animals from Mexico, handbags and skirts from China, and even items from Gitti’s… More info
    241 Lafayette St, Manhattan, New York, NY 10012
  • Kisan New york
  • Olivier Brémond and Thorunn Anspach opened their first retail space in Iceland in 2005, a quirky shop brimming over with comfort clothing, funky home décor, and whatever else struck their fancy. Finding quick success, the pair opened Kisan Concept Store in 2008, their first stateside enterprise, filling it with items that give a playful nod to their home city of Reykjavik. The space is stocked with hard-to-find items from around the world made by… More info
    125 Greene St, Manhattan, New York, NY 10012
  • 3x1 New york
  • 3x1
    The ultimate denim shop in Soho, 3x1 on Mercer Street is a sleek custom jeans manufacturer catering to high-end clients with unique specifications (think NBA stars, tall athletes, celebrities). With over 140 types of raw salvaged denim sourced from mills in Japan, Italy, and the United States, 3x1 carries the largest selection in the world. Make an appointment for the Bespoke process to have your very own pair of custom jeans ready in as little… More info
    15 Mercer St, Manhattan, New York, NY 100013
  • Surface to air New york
  • International renaissance company Surface to Air makes fashion, music, art and film. Their spacious New York flagship store on Mercer Street feels like a well-dressed musician’s loft. Designed by the architect Federico Masotto after their original Paris space (which was opened in 2000), shoppers will find women’s and men’s clothing separated by a large shoes and accessories assemblage and a 3-d installation showing the latest photographed line… More info
    27 Mercer St, Manhattan, New York, NY 10013
  • Henrik vibskov boutique New york
  • Copenhagen artist and designer Henrik Vibskov opened his U.S. flagship store on New York’s Broome Street in 2011, growing from the original 2006 shop located in the “Soho of Copenhagen.” A graduate of Central St. Martin’s in London, one of the world’s best art and design schools, Mr. Vibskov applies his Nordic and Scandinavian avant-garde vision to create clothing influenced by art. Having achieved major success as an installation artist… More info
    456 Broome St, Manhattan, New York, NY 10013
  • If soho New york
  • Few boutiques in Manhattan make more of a commitment to full frontal fashion than IF Soho. Opened by Jeanette Bird over 25 years ago, the IF Boutique epitomizes the clothing of choice for the sophisticated, art-minded type we’ve come to except of Soho. Challenging fashion is unabashedly displayed on IF’s rails, with stunning runway creations by the likes of Comme des Garçons, Dries van Noten, and Haider Ackermann. Smartly cut asymmetrical coats… More info
    94 Grand St, Manhattan, New York, NY 10013
  • Billy reid New york
  • Even before Billy Reid won a design prize from the CFDA, critics were already hailing him as the next Ralph Lauren. The designer’s two floor store feels like a modern mansion, with touches that echo his roots in Florence, Alabama, where Reid’s design studio is based. The menswear is preppy yet modern, like in a patchwork plaid jacket or bold check shirts. The fitted, tailored clothes are easy to incorporate into any wardrobe, and made-to-measure… More info
    54 Bond St, Manhattan, New York, NY 10012
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