• Other London
  • As founders of the iconic B Store brand, Matthew Murphy and Kirk Beattie come with undisputed pedigree. Having moved on from B Store, the pair’s latest venture is Other Shop, a collection of contemporary design, art and fashion. Located on Kingly Street adjacent to the famed fashion Mecca of Carnarby Street, Other is a bright, clean space that has the luxury of two floors to display its thoughtfully curated collections. Brands like Our Legacy… More info
    21 Kingly St, London, W1B 5QA
  • Pokit London
  • Located on Wardour Street in the heart of Soho, Pokit are ‘contemporary outfitters of fine modern tailoring’. The description comes courtesy of Bayode Odowule who has run the store together with Claire Pringle since 1999. The store, an intimate rectangular showroom, is filled with stock templates, material samples and – embracing the surreal – a life-sized cowboy mounted on his steed! Immaculate leather goods such as shoes, wallets, belts and… More info
    38 Langham St, London, W1W
  • Ymc London
  • Ymc
    Starting out as a pop-up shop in 1995, YMC (You Must Create) has gone on to gain international recognition and currently has stores in Soho and Shoreditch. Started by friends Jimmy Collins and Fraser Moss, the unisex fashion brand has evolved over the years from prints and patterns to its own cut and sew clothing line, always keeping its prime principles of originality and ‘avoiding trends’ at the fore of its designs. Influences lie in British… More info
    11 Poland St, London, W1F 8QA
  • Kokon to zai London
  • Popping up on Soho’s Greek Street in 1996, Kokon To Zai quickly established itself as the directional boutique in London. Fast-forward and the cult of Kokon To Zai still holds steady, appealing to club kids, fashionistas and pop stars alike. Originally from Macedonia, founders Marjan Pejoski and Sasha Bezovski also count Notting Hill and Paris stores amongst their collection. Renowned for its bold, youthful style, Kokon To Zai introduced cutting… More info
    57 Greek St, London, W1D 3DX
  • Lazy oaf London
  • Founded on an east London market stall back in 2001, Lazy Oaf now has its own Soho store from which to peddle its graphic-heavy goods. Started by illustrator Gemma Shiel, Lazy Oaf has progressed from a brand making screen-printed sweatshirts and t-shirts by hand, to a creative label that sells its products worldwide. The store, just off Carnaby Street, is a mishmash of neon colors and bold illustrations, plastered across jumpers, rucksacks… More info
    2 Ganton St, London, W1F7QL
  • Super superficial London
  • Everyone dreams of printing their own T-shirts, don’t they? Well, Super Superficial certainly did and after launching on a stall at the Old Spitalfields Market, they’re now cozily housed in their own Covent Garden and Carnaby Street stores. Besides the new homes, Super Superficial has changed little since its inception. “Commissioning established as well as breaking artists and screen-printing limited runs of their illustrations on a good old… More info
    22 Earlham St, London, WC2H 9LN
  • Albam London
  • Originally establishing itself on Soho’s Beak Street, Albam Clothing quickly saw its meticulous approach to high quality, original menswear rewarded with a large and loyal fan base. Now, with a small collection of its own stores displaying its wares, Albam Clothing has become a true blue destination for the London male. The in-house label works functional fabrics into contemporary design, which is particularly prevalent in the waxed canvas of… More info
    23 Beak St, London, W1F 9RS
  • Lucy in disguise London
  • Lucy in Disguise is less like a vintage store and more like a shrine dedicated to stylish eras gone by, with photos of Audrey Hepburn and Brigitte Bardot gracing the walls, vintage copies of Vogue on display and feather boas at every turn. There’s also an elegant chaise lounge where tired shoppers can take the weight off their feet and watch "Gigi" on an old-school television set. The store was founded by pop singer Lily Allen and her sister… More info
    48 Lexington St, London, W1F 0LR
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