• Aida London
  • Located in Shoreditch, an area becoming as famous for independent fashion as it is for nightlife, Aida is a spacious, modern, multi-concept store. Not content to stick to men’s and women’s fashion, you’ll find vintage furniture, coffee, cake and an in-house hair and makeup salon to go along with a range of regular in-store events, exhibitions and community projects. It’s a busy place, to say the least. Started as a family shoe business more than… More info
    133 Shoreditch High St, London, E1 6JE
  • Sunspel London
  • It’s a little known fact that the handsome chap disrobing in a laundrette in the iconic 1985 Levi’s 501 ad, was wearing boxer shorts by Sunspel. Indeed, the British menswear brand (who has since branched out into womenswear) was the first to introduce boxer shorts to the UK in 1947, after noticing their popularity in America. These, along with other classic wardrobe staples such as crisp white T-Shirts, are the reason why Sunspel retains a loyal… More info
    7 Redchurch St, London, E2 7DJ
  • Ymc London
  • Ymc
    Starting out as a pop-up shop in 1995, YMC (You Must Create) has gone on to gain international recognition and currently has stores in Soho and Shoreditch. Started by friends Jimmy Collins and Fraser Moss, the unisex fashion brand has evolved over the years from prints and patterns to its own cut and sew clothing line, always keeping its prime principles of originality and ‘avoiding trends’ at the fore of its designs. Influences lie in British… More info
    23 Hanbury St, London, E1 6QR
  • The goodhood store London
  • Established in 2007 with the intention of bringing innovative fashion to East London, The Goodhood Store has built a foundation on originality and individuality. Dealing in both mens and womenswear the importance is on the fluidity of the collections, which sit amongst the beautiful salvaged timber and minimalist fixtures of the boutique. High-end brands like Commes Des Garcons and Junya Watanabe mix with subtle Karen Walker pieces. Goodhood is… More info
    151 Curtain Rd Hoxton, London, EC2A 3QE
  • Mr. start London
  • Mr. Start may be just one part of the Start fashion monopoly that dominates Rivington Street (there are menswear and womenswear stores close by), but it is the only shop to have launched its own brand. The store’s eponymous label was born back in 2008 at a time when all “Ludlow” meant was a street in Manhattan. (Yes, that was a J.Crew reference). Catering to a burgeoning menswear market, owner Phillip Start created made-to-measure and off-the-peg… More info
    40 Rivington St , London, EC2A 3LX
  • Present London
  • From Hoxton hipsters to polished city boys, Present London has something for everyone, with a host of carefully edited cult labels including Eley Kishimoto and Mr. Bathing Ape, as well as several exclusive collections from the likes of heritage shoemakers Trickers and luxury luggage label John Chapman. Present London was founded by Eddie Prendergast and Steve Davies who were originally the brains behind popular menswear brand The Duffer of Saint… More info
    140 Shoreditch High St, London, E1 6JE
  • Start London
  • When it comes to style credentials, it’s safe to say that Start has them to spare. Set up by retail don Philip Start and his wife Brix Smith-Start - former guitarist of The Fall and ex of Mark E Smith – Start launched its collection of high-end, directional fashion on Shoreditch’s Rivington Street in 2002. Now with three locations within a stone’s throw of each other – womenswear, menswear and tailoring – Start caters for the entire fashion… More info
    59 Rivington St, London, EC2A 3QQ
  • Hostem London
  • Hostem opened its doors in 2009, relishing the challenge of delivering a diverse collection of directional menswear under one roof. Owner James Brown decided to create a store of his own after becoming tired of having to visit Liberty or Selfridges to find variety. Hostem has since attracted a following for its diverse collection of contemporary brands that include Rick Owens, Haider Ackermann, Alice Waese and Visvim. The store’s intent to… More info
    41-43 Redchurch St, London, E2 7DJ
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