• Aida London
  • Located in Shoreditch, an area becoming as famous for independent fashion as it is for nightlife, Aida is a spacious, modern, multi-concept store. Not content to stick to men’s and women’s fashion, you’ll find vintage furniture, coffee, cake and an in-house hair and makeup salon to go along with a range of regular in-store events, exhibitions and community projects. It’s a busy place, to say the least. Started as a family shoe business more than… More info
    133 Shoreditch High St, London, E1 6JE
  • Horiyoshi the third London
  • Horiyoshi the Third is a luxury contemporary clothing store whose garments bear the designs of the famed Japanese tattoo (‘Irezuma’) master of the same name - a figure with such a reputation that Somerset House devoted an exhibition to his designs in 2012. He also collaborated on a collection with Timothy Everest to combine the arts of tattoos and tailoring, with a video featuring Tilda Swinton. With designs sold all over the world, only London… More info
    19 Connaught St, London, W2 2AY
  • Sunspel London
  • It’s a little known fact that the handsome chap disrobing in a laundrette in the iconic 1985 Levi’s 501 ad, was wearing boxer shorts by Sunspel. Indeed, the British menswear brand (who has since branched out into womenswear) was the first to introduce boxer shorts to the UK in 1947, after noticing their popularity in America. These, along with other classic wardrobe staples such as crisp white T-Shirts, are the reason why Sunspel retains a loyal… More info
    7 Redchurch St, London, E2 7DJ
  • Diverse London
  • Family-run Diverse has maintained a strong sartorial presence on Upper Street for over 25 years. A destination for contemporary fashion for both men and women, the boutique offers an impressive range of high-end brands spread over two levels. The ground floor, dedicated to womenswear, features an eclectic collection of labels like Kenzo, Isabel Moran, Acne, Marc Jacobs and Opening Ceremony curated by owner Saskia Lamche. Beginning her career at… More info
    294 Upper St, London, N1 2TU
  • Couverture & the garbstore London
  • There are many boutiques run by husband-and-wife teams, but what makes Couverture & The Garbstore particularly unique is its design. Founded in 2008 by Emily Dyson and Ian Paley, the Couverture section spanning the ground and first floors is Dyson’s creation, while The Garbstore on the lower level is Paley’s. Yet despite their distinction, what both have in common is a fierce belief in independent labels and fighting against "corporate" fashion… More info
    188 Kensington Park Rd, London, W11 2ES
  • Atsuko kudo London
  • Japanese latex designer Atsuko Kudo is not only a major name in the fetish industry but also a prominent figure in the world of high fashion. Her reputation was sealed in 2009 when Lady Gaga wore one of her latex gowns to meet Queen Elizabeth II. The resulting photograph of the unlikely duo swiftly made headlines - and intriguingly also formed part of the Queen’s private photo collection in Windsor Castle. Kudo’s eponymous North London boutique… More info
    64 Holloway Rd, London, N7 8JL
  • Other London
  • As founders of the iconic B Store brand, Matthew Murphy and Kirk Beattie come with undisputed pedigree. Having moved on from B Store, the pair’s latest venture is Other Shop, a collection of contemporary design, art and fashion. Located on Kingly Street adjacent to the famed fashion Mecca of Carnarby Street, Other is a bright, clean space that has the luxury of two floors to display its thoughtfully curated collections. Brands like Our Legacy… More info
    21 Kingly St, London, W1B 5QA
  • Pokit London
  • Located on Wardour Street in the heart of Soho, Pokit are ‘contemporary outfitters of fine modern tailoring’. The description comes courtesy of Bayode Odowule who has run the store together with Claire Pringle since 1999. The store, an intimate rectangular showroom, is filled with stock templates, material samples and – embracing the surreal – a life-sized cowboy mounted on his steed! Immaculate leather goods such as shoes, wallets, belts and… More info
    38 Langham St, London, W1W
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