Review of IF Soho in New York

Few boutiques in Manhattan make more of a commitment to full frontal fashion than IF Soho. Opened by Jeanette Bird over 25 years ago, the IF Boutique epitomizes the clothing of choice for the sophisticated, art-minded type we’ve come to except of Soho. Challenging fashion is unabashedly displayed on IF’s rails, with stunning runway creations by the likes of Comme des Garçons, Dries van Noten, and Haider Ackermann. Smartly cut asymmetrical coats and bold textures are common in the store, with conceptual knitwear and accessories by Martin Margiela and Rick Owens. Every menswear and womenswear piece in IF has its own story, whether it’s a reference to deconstruction, minimalism, or sculpture. The color palette may be a bit heavy on the black, but the thoughtful design and workmanship put into each piece won’t have you missing color one bit. For consummate fans of fashion, IF Soho is a must-see.

If soho

IF Soho's Favorite Places Nearby

Show Map


Design Store - 150 Greene St, New York, NY 10012

"We like their pieces."

Patron of the New

Shopikon Store - 151 Franklin St, Manhattan, New York, NY 10013

Similar Stores

Surface to Air

Men & Women

27 Mercer Street

0.05 mi


Men & Women

15 Mercer Street

0.07 mi

Blue in Green

Men & Women

8 Greene Street

0.08 mi

Henrik Vibskov Boutique

Men & Women

456 Broome Street

0.08 mi


94 Grand Street

New York, NY 10013

(btw Greene St & Mercer St)


(212) 334-4964




Men & Women, Women's Clothing, Men's Clothing

View larger map >>


Favorite Neighbors