Vivien Brandl, owner of the beautiful S/ght Store on busy Kirchengasse, took the time to answer some of our questions:
Question: Describe the idea behind your shop in one sentence.
Answer: Filling the gap: promoting local and international young designlabels in Vienna.
Q: Describe Vienna in 3 words
A: Getting better rapidly...
Q: What is the single most valuable thing you learned by opening S/GHT?
A: Dreams can come true... :)
Q: As a child, what did you want to be when you grow up?
A: Circus artist/acrobat, but I was not talented enough...
Q: What was the favorite thing you ever sold?
A: Seesack SAM by Lena Hasibether. It is made out of cork and just looks great...
Q: Stripes or polkadots?
A: Camouflage
Q: What is your favorite part about being a shop owner?
A: Being my own boss and meeting nice people.
Q: A place you want to take a trip to?
A: Tokyo - going there in March for fashion week
Q: Which celebrity would you hire as a store clerk if you could?
A: Madonna
Q: What record is playing in your shop right now?
A: Jamie Woon. I am listening to that all day long – every day.